My Adventures at the Temecula Film and Music Festival
Monday, September 22nd, 2008This weekend I attended the Temecula Valley International Film and Music Festival. The experience brought me opportunities and had an unexpected emotional impact, too.
One of the best opportunities was getting to talk one-on-one with a handful of music supervisors who are responsible for placing music in some of today’s most popular films and TV programs. These people are sought after by thousands of musicians and are almost impossible to contact under usual circumstances. And so it was a real treat to meet them, hear their insights, actually HAND them my music, and hear them say they will listen. It might not sound like much to anyone who hasn’t tried to get their music into film and TV, but it was a priceless and rare opportunity.
But I think the most powerful and helpful part of the experience was how I felt and some of the insights I had. I’ve been a part of the music business for many years now, and I’ve learned that it is a strange and very difficult business. I think one of the things that makes it so challenging is that there is so much sensationalism and mythology surrounding it. It takes most musicians years to realize that most of the promises made to them by things they see in the media and from others in the business are just not true. There are so many people in this industry that want to feed on the desires of music artists to make money, become a big star, or get onto a major label. It is a complex topic that is too in depth for just one entry here. (But for a great book that debunks a lot of the myths surrounding the music business, read “So You Wanna Be A Rock And Roll Star” by Jacob Slichter).
Over the years as I’ve experienced victories and disappointments in my musical adventures, I’ve been able to tease apart fact from fiction more and more—now when people make me promises, I know (for the most part) when they are telling me the truth or lying, or when what they are telling me will actually benefit me or not.
What I really appreciated about the music supervisors that spoke at the festival was that they were very real. They talked about how even for them, very experienced and well-connected people, making deals can be challenging. And they talked about how there are very few artists they are able to choose for the few slots they have and how even fewer of those artists actually benefit significantly from their placements. It is much the same for many other things in the business, too (i.e. getting on a label, getting radio airplay, etc.). Realizing these sorts of things used to make me feel pretty depressed and frustrated as an artist trying to get exposure for my music.
But the GREAT thing is, that it doesn’t depress me anymore! And the reason is that I’ve learned that I don’t have to depend on anyone else to be successful. I’ve learned how to build my audience on my own, how to create and record music on my own (and with the help of hired awesome experts that I choose), and how to make money doing what I love. Yes, it is very hard work, but it is my calling and so I do it. I also feel so fulfilled by the amazing feedback I get from fans of my music.
There was a time when being satisfied by what I’ve just described was elusive. Rationally, I knew I was already successful, but part of me still longed for something different, some kind of myth of “success” that I thought others had based on what I saw in the media. But, living in LA and seeing things “behind the scenes” has made me so much more thankful for what I have. Not just thankful, but actually relieved that things haven’t gone a different way for me. And it feels so good!
So, I have arrived at a place where I still pursue opportunities in the “biz”—I still network, I still pursue “big” opportunities—in short, I still knock on doors to see what will open. But I no longer depend on those doors to open. I open my own doors, and if others open for me too, then great. If not, that’s ok because I already feel happy and I know how to move my career forward on my own.
So, this emotional place is a great and very freeing place to be. And what makes it even more sweet is that I’ve really worked HARD to get here. I didn’t even know that this perspective existed when I first started in music, but I am so glad it does. And if you are a musician, I wish it for you, too!








